Project
UTM Builder
UTM Builder is a developer-grade marketing attribution studio to construct standardized Google Analytics 4 links. It features live GA4 channel grouping diagnostics, 12-channel bulk exports, QR code generator, and deep URL syntax inspection.
01
Tech Stack
Next.jsTypeScriptTailwind CSSWeb APIsQRCode.js
02
The Challenge
Inconsistent UTM tagging causes unclassified (direct) / (none) traffic in GA4, skewing conversion attribution across marketing channels.
03
The Solution
Built a client-side UTM studio with live GA4 channel grouping validation, automated casing normalization, 12-channel bulk exports, and QR code downloads.
04
Metrics
channels
12+
mode
Single & Bulk
attribution
GA4 Ready